Híbrido (4460-271, PORTO, Porto, Portugal)
Wise Pirates is a marketing agency dedicated to helping businesses grow through innovative digital projects with minimal risk. We prioritize results and use agile, low-risk prototyping to meet clients' goals, such as leads, conversions, and sales. Our approach includes tech innovations and a focus on sustainable, long-term business growth.
We are a Digital, Tech, and AI Business partner operating from Portugal to over 80 countries worldwide. We're positioning ourselves as one of the independent Martech leaders in the South European markets. With a team of over 120 people, Wise Pirates ambitions to evolve to an AI-first marketing ecosystem where people and AI work as partners.
We are looking for a Senior Pivot / Social Media Ads Specialist to join our Paid Media team. This role is designed for a strategic expert who can navigate the complexities of social advertising while maintaining a "Pivot" mindset—remaining agile, data-driven, and ready to shift strategies to maximize ROI.
The role demands deep technical knowledge of ad platforms, a sharp analytical eye, and the ability to bridge the gap between creative storytelling and hard performance metrics.
The "Pivot" Mindset: Constantly monitor real-time data to adapt strategies, budget allocations, and creative directions to ensure peak & resilient performance.
Strategize & Execute: Build, manage, and optimize large-scale paid social campaigns (Meta, TikTok, LinkedIn, Pinterest, etc.) aligned with client business goals.
Full-Funnel Management: Design comprehensive full-funnel strategies, from brand awareness to conversion and retention.
Social Commerce: Lead the strategy and execution of Social Commerce initiatives (TikTok Shop, Instagram Shopping, and Pinterest Catalogs) to drive direct-to-consumer revenue.
AI Acceleration: Define the workflow for AI-augmented creative testing; use generative tools and workflows to rapidly iterate on ad hooks and visual assets. Design Agentic opportunities for the technical team to fast-implement disruptive solutions for clients.
Data & Attribution: Work with data from multiple sources (Pixel, CAPI, GA4, CRM) to drive advanced audience segmentation and attribution modeling.
Collaboration: Work closely with Creative, Data, and Tech teams to ensure ad assets are optimized and tracking is flawless.
Tech Skills:
Minimum 4–5 years of hands-on experience in Paid Social Media.
Expert-level knowledge of Meta Ads Manager, TikTok Ads, and LinkedIn Campaign Manager.
Deep understanding of tracking setups (GTM, CAPI, SDKs) and attribution.
Knowledge of Feed Management tools (Channable, Feedonomics) and Data Visualization (Looker Studio).
Knowledge in Agentic Tools and Workflows (Nice to have).
Management Skills:
Project Coordination: Capable of coordinating a group of marketers working for specific projects and clients.
Stakeholder Management: Proven ability to handle multiple high-budget accounts and complex stakeholders simultaneously.
Strategic Planning: Ability to translate business goals into scalable media plans.
Behavioural Skills:
Pivot Mindset: Extreme agility and resilience to shift strategies based on real-time data.
Analytical Prowess: Strategic mindset that looks beyond numbers to find actionable business insights.
Straightforward, but kind;
Drive: capable to take decisions and drive initiatives;
Collaborative Spirit: Proactive in working across multi-disciplinary teams.
Fluency in English and Portuguese (Spanish is a plus).
Competitive Salary: Salary conditions that reflect your seniority and impact.
Flexible Work: A Hybrid Work Model designed for balance.
Elite Tech Access: Fast access to advanced AI tools and hardware.
Rest & Resilience: Up to 30 vacation days for resilient and top performers.
Global Projects: Opportunity to work with top-tier national and international brands.
Growth Mindset: Real career growth, continuous learning, and access to certifications/bootcamps.
Family First: Enhanced Parental Leave (12 months as a company target).
Pirate Life: A collaborative culture with "Pirate Crew Socials" and unforgettable team moments.