We are seeking a highly engaged and strategically minded Reddit Specialist to guarantee an excellent presence of our clients across the Reddit platform and drives community engagement that allows for better Brand positioning and Business Goals. This role is central to our clients organic and paid social strategy, focusing on building genuine brand connections, extracting valuable insights, and managing advertising campaigns within one of the internet's most unique and influential ecosystems.
The ideal candidate is an authentic Redditor who deeply understands the platform’s culture, unwritten rules, and diverse communities (subreddits). You will be responsible for ethical community participation, content contribution, reputation management, and performance-based advertising on Reddit, turning platform-specific knowledge into measurable business value.
Subreddit Mapping: Identify and prioritize relevant subreddits for the clients' brands, understanding each community's specific culture, rules, and audience demographics.
Authentic Participation: Develop and execute a content strategy focused on genuine participation, knowledge sharing, and value addition, rather than overt promotion. Act as the brand's authentic voice, adhering strictly to Reddit's community guidelines and anti-spam policies.
Reputation Management: Actively monitor mentions of the brand, industry topics, and competitors across Reddit. Respond appropriately, manage crises, and turn negative sentiment into constructive conversations.
Insight Generation: Utilize Reddit as a powerful market research tool, extracting actionable insights on user preferences, product feedback, emerging trends, and competitor sentiment to inform product development and marketing strategy.
Campaign Management: Design, execute, manage, and optimize performance-based advertising campaigns on the Reddit Ads platform (e.g., traffic, conversions, app installs) in connection with the digital activation team;
Targeting Strategy: Leverage Reddit's unique interest targeting, custom audiences, and subreddit targeting capabilities to reach high-intent, niche audiences efficiently.
Ad Creative & Copy: Develop ad copy and creative assets specifically tailored to resonate with the Reddit community, avoiding typical corporate or overly polished advertising styles.
Analysis & Reporting: Monitor campaign performance, provide detailed analysis of key metrics (e.g., CPA, upvote rate, comment sentiment), and iterate rapidly based on results.
Platform-Specific Content: Advise creative and content teams on formats and tones that perform best on Reddit (e.g., AMAs, detailed breakdowns, engaging discussions, memes).
Influencer/Moderator Relations: Identify and potentially collaborate with key community leaders, high-karma users, and subreddit moderators in an ethical and transparent manner.
Policy Compliance: Stay current with all changes to Reddit's platform policies, advertising rules, and community expectations to ensure continued ethical and effective engagement.
Minimum 2 years of professional experience in a social media, community management, or digital marketing role, with a dedicated focus on the Reddit platform.
Proven track record of successful management and optimization of Reddit Ads campaigns, focused on measurable performance outcomes.
Authentic Reddit User: Demonstrated deep familiarity with Reddit culture, unspoken rules, terminology, and key subreddit dynamics. (Ability to articulate this understanding is key).
Analytical Skills: Proficiency in using Reddit Analytics, advertising reporting tools, and external monitoring tools to measure organic and paid performance.
Content Creation Skills: Basic proficiency in creating engaging visual and text content suitable for Reddit.
⚓️ Behavioral Skills
High Emotional Intelligence: Ability to read the room and communicate with authenticity, transparency, and humor, avoiding tone-deaf or overly promotional language.
Discretion and Ethics: Strong judgment in navigating sensitive topics and adhering to strict community guidelines and professional ethics.
Proactive & Autonomous: Ability to manage a demanding platform independently, proactively identifying engagement opportunities and risks.
Insightful Observer: Excellent ability to quickly process large volumes of user commentary and distill raw data into strategic business insights.
Crisis Management: Experience or training in handling online brand crises or negative sentiment effectively.
Kindness: At Wise Pirates, we promote and admire kindness, regardless of rhythm, intensity, or efficiency.
Analytical Mindset: We are looking for someone capable of putting data first who is obsessed with analytical initiatives and insight building, always with client satisfaction and business results in mind.
AI Readiness: Interest and fluency in using AI as a partner to deliver efficient value, respecting security and privacy regulations.
Innovation Lover: Someone seeking continuous growth and desiring to be part of innovative solutions.
Results-Oriented Zeal: An unwavering commitment to the client's bottom line. You are expected to push boundaries, not just to secure environments, but to optimize them, chasing best overall performance and business goals to deliver maximum value in every interaction.
Nice to Have:
Experience with cross-platform community management strategies.
Experience running an AMA (Ask Me Anything) session for a brand or executive.
Familiarity with social listening tools specialized for Reddit.
Basic coding/scripting knowledge for data scraping or automation purposes (adhering to Reddit's API rules).
Experience with final clients in an agency our consultancy company role;