About Wise Pirates
Wise Pirates is a leading Digital, Tech, and AI Business Partner, operating in over 80 countries from Portugal. With a team of 100+ professionals, we are a Martech-independent agency at the forefront of innovation in Southern Europe. Our ambition is to lead an AI-first marketing ecosystem, blending human creativity with the power of artificial intelligence.
We are dynamic, forward-thinking, and driven by data, automation, and meaningful customer experiences. We believe that our people are our most valuable asset, and we are committed to fostering a culture where they can grow, innovate, and thrive.
About the Role
We are looking for a First-Party Data, AI & Consent Strategist to join our Data Strategy practice and help our clients navigate the new reality of marketing measurement — a world without third-party cookies, with stricter EU regulation, and with AI moving to the centre of how brands operate.
This is a senior, cross-disciplinary role that sits at the intersection of first-party data strategy, consent management, server-side measurement, and emerging AI compliance under the EU AI Act. You will be the internal authority on EU data and AI regulation as it applies to brand digital operations, translating regulatory change into concrete, conversion-friendly action plans for our clients and our internal teams.
The position is open as full-time or fractional (2–3 days/week), reporting to the Head of Data, with strong dotted lines to Compliance and Strategy. You will work side by side with our Data, Media, AI, and Tech squads to design frameworks the wider team can deploy across accounts.
Key Responsibilities
First-Party Data Strategy: Design first-party data strategies for clients transitioning away from third-party cookie dependence, including identity, data collection, and activation models.
Consent Frameworks: Architect CMP implementations that are both legally compliant (GDPR, ePrivacy) and conversion-optimised, balancing user rights with measurable performance.
Server-Side Measurement: Implement and advise on server-side tagging setups (GTM Server, GA4, Matomo, Piano) to reduce reliance on client-side and US-origin scripts.
Regulatory Translation: Convert ongoing regulatory developments — cookieless web, GA4 DPA decisions, ePrivacy, and the EU AI Act — into pragmatic client roadmaps and internal playbooks.
AI Compliance: Map how the EU AI Act and surrounding guidance impact martech stacks, AI-driven personalisation, and automated decision-making across our client portfolio.
Playbooks & Enablement: Create repeatable frameworks, audits, and toolkits that the wider Wise Pirates team can deploy across accounts.
Stakeholder Communication: Be the trusted voice for clients, legal teams, and Wise Pirates leadership on what is changing and what to do about it.
What We're Looking For
4–7 years of experience in digital analytics, data strategy, or privacy-focused marketing.
Strong working knowledge of GDPR, ePrivacy, and the EU AI Act, with the ability to translate them into operational decisions.
Hands-on experience with Consent Management Platforms (OneTrust, Cookiebot, Didomi, or equivalents).
Solid background in GA4, Matomo, or Piano Analytics, and server-side tagging architectures.
Familiarity with Customer Data Platforms (CDPs), data clean rooms, and modern attribution modelling.
Experience designing first-party data and consent strategies for medium-to-large brands.
Fluent English; Portuguese is a plus; an additional EU language is a strong plus.
Behavioral Skills
Regulatory Curiosity: You follow how EU data and AI regulation evolves and translate it into business-friendly language.
Business-First Mindset: You connect compliance and data architecture to real marketing outcomes, not just to risk avoidance.
Cross-Functional Communication: You make complex legal and technical concepts understandable to media, creative, and C-level stakeholders.
Pragmatism: You build for what clients can realistically operate, not for theoretical perfection.
Kindness: At Wise Pirates we promote and admire kindness, independently of rhythm, intensity and efficiency.
AI Readiness: Interest and nativeness in using AI as a partner to deliver efficient value, respecting security and privacy regulations.
Innovation Lover: Someone seeking permanent growth and desiring to be part of innovative solutions.
Nice to Have
Background at a Data Protection Authority (DPA), a privacy consultancy, or as DPO at a mid-to-large EU brand.
Relevant certifications (CIPP/E, CIPM, IAPP AI Governance Professional).
Experience with data clean rooms (Google Ads Data Hub, Habu, LiveRamp) and identity solutions.
Hands-on experience auditing or implementing AI governance frameworks under the EU AI Act.
Prior exposure to MarTech, digital operations, or client-facing agency environments.
What We Offer
A front-row seat in a growing agency placing AI — and data ethics in particular — at the centre of how we work and how we serve our clients, both in service and products.
A culture of autonomy, where you own your projects end-to-end and have real space to experiment.
Direct exposure to a wide range of use cases, industries, and clients across 80+ countries, with real impact on what gets shipped.
Continuous learning alongside a cross-functional team of automation, data, media, and creative specialists.
Competitive Salary: Conditions that reflect your seniority and impact, with flexible setups for full-time or fractional arrangements.
Flexible Work: A Hybrid Work Model designed for balance.
Elite Tech Access: Fast access to advanced AI tools and hardware.
Rest & Resilience: Up to 30 vacation days for resilient and top performers.
Global Projects: Opportunity to work with top-tier national and international brands.
Growth Mindset: Real career growth, continuous learning, and access to certifications/bootcamps.
Family First: Enhanced Parental Leave.
Pirate Life: A collaborative culture with "Pirate Crew Socials" and unforgettable team moments.