About Wise Pirates
Wise Pirates is a leading Digital, Tech, and AI Business Partner, operating in over 80 countries from Portugal. With a team of 100+ professionals, we are a Martech-independent agency at the forefront of innovation in Southern Europe. Our ambition is to lead an AI-first marketing ecosystem, blending human creativity with the power of artificial intelligence.
We are dynamic, forward-thinking, and driven by data, automation, and meaningful customer experiences. We believe that our people are our most valuable asset, and we are committed to fostering a culture where they can grow, innovate, and thrive.
About the Role
We are looking for a strategic and highly experienced AEO (App Event Optimization) & ASO (App Store Optimization) Mid-Senior / Senior Manager to lead our mobile growth strategy. This critical role demands a deep understanding of mobile marketing performance, the app store ecosystem, and the optimization levers that drive high-quality app installs and in-app revenue.
You will be responsible for defining and executing strategies across the funnel, from maximizing visibility and conversion on the App Stores (ASO) to optimizing paid acquisition campaigns (especially Google UAC/App Campaigns) focused on post-install events (AEO).
The ideal candidate is an analytical expert who can seamlessly blend creative optimization, data analysis, and advanced machine learning strategies to unlock scalable mobile growth.
Key Responsibilities
Marketplace Optimization: Lead the continuous optimization of app listings (iOS App Store and Google Play Store) including titles, subtitles, keywords, short and long descriptions, visual assets (screenshots, videos), and metadata.
Keyword Research: Conduct extensive keyword research, competitive analysis, and localization strategies to maximize organic search visibility and rank higher for high-intent terms.
Conversion Rate Optimization (CRO): Run structured A/B testing programs (e.g., using Google Play Experiments and third-party tools) on store listing elements to maximize the tap-to-install and install-to-purchase conversion rates.
Campaign Strategy: Define the strategy for paid app campaigns, primarily focusing on Google App Campaigns (UAC) and other platforms (e.g., Meta/TikTok), ensuring alignment with high-value business objectives (e.g., purchase, subscription, specific engagement events).
AEO Mastery: Deeply understand and manage the setup of App Event Optimization (AEO) and Value-Based Bidding (VBB) within Google App Campaigns to drive maximum return on ad spend (ROAS) and quality user acquisition.
Measurement & Attribution: Collaborate with Data and Engineering teams to ensure precise mobile measurement and attribution (MMP integration, SKAN, Privacy Sandbox readiness) to accurately track the funnel from impression to in-app event.
Performance Analysis: Develop comprehensive reporting frameworks for both ASO and paid app campaigns, utilizing analytics platforms (Google Analytics, MMPs) to monitor performance, diagnose issues, and forecast results.
Creative Strategy: Define data-driven creative testing roadmaps for both store listings and paid channels, identifying top-performing visual and video assets.
Competitive Intelligence: Monitor the mobile landscape, competitor strategies, and platform updates (e.g., iOS/Android policy changes) to anticipate impacts and adapt optimization tactics.
What we are looking for
Technical & Platform Skills
Minimum 4 years of experience in mobile marketing, with significant time dedicated to both App Store Optimization (ASO) and performance-based App Campaign management.
Expertise in Google App Campaigns (UAC): Proven track record managing large-scale UAC campaigns focused on AEO (App Event Optimization) and VBB (Value-Based Bidding) to achieve specific ROAS targets.
Deep ASO Knowledge: Mastery of ASO principles, keyword tools (e.g., Sensor Tower, AppTweak, MobileAction), and extensive experience running A/B tests on Google Play Experiments.
Data Fluency: Proficiency in analyzing mobile attribution data from MMPs (e.g., Adjust, Branch, AppsFlyer) and deriving actionable insights.
Familiarity with Mobile Measurement: Understanding of the technical aspects of mobile tracking, including event integration, post-install data streams, and limitations imposed by platform privacy changes (e.g., iOS App Tracking Transparency).
Behavioral Skills
Strategic & Analytical Thinker: Ability to conceptualize the entire mobile user journey and use data to prioritize high-impact growth initiatives.
Detail Orientation: Meticulous attention to detail in testing setup, keyword mapping, and campaign parameter configuration.
Results Ownership: Strong sense of accountability for achieving aggressive app download and in-app revenue targets.
Communication & Influence: Excellent ability to articulate complex ASO/AEO concepts and present performance results and recommendations to executive stakeholders.
Adaptability: Thrives in a constantly evolving mobile ecosystem, quickly learning and adapting to new platform rules and ad features.
Kindness: At Wise Pirates we promote and admire kindness, independently of rhythm, intensity and efficiency.
Analytical Mindset : We are looking for someone that is capable to put data first and is obsessed with analytical initiatives and insights building, always with client satisfaction and business results in mind;
AI ready: Interest and nativeness in using AI as a partner to deliver efficient value, respecting security and privacy regulations;
Results-Oriented Zeal: An unwavering commitment to the client's bottom line. You are expected to push boundaries, not just to secure environments, but to optimize them, chasing best overall performance and business goals to deliver maximum value in every interaction.
Nice to Have
Experience with Meta (Facebook/Instagram) App Campaigns and/or TikTok App Campaigns.
Experience managing ASO for apps in multiple languages/locales.
Understanding of basic SQL or advanced data manipulation in Google Sheets/Excel for custom reporting.
Experience working in a performance marketing or media agency environment.